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#CutOutCars
Campaign
Message
The #CutOutCars Campaign aims to decrease the usage of cars in America among younger generations in an attempt to help avert climate change.
Audience
This campaign is targeted towards Generation Z, as they are the current generation up to obtain their driver’s licenses and become more independent in the world, in terms of going off to college and entering the workforce. Generation Z has also proven to be one of the most powerful forces in activism and social media and can truly make a difference in this world.
Goals
This campaign aims to divert younger generations from using cars and to instead guide them in the direction of using more environmentally friendly transportation options such as walking, biking, or using public transportation to help avert climate change.
Metrics
The success of this campaign will be measured based on the analytics taken from each social media platform, determining the number of people clicking to further explore links from graphics, answering social media polls and questions, and replying to stories. The end goal of the campaign is a 25% increase in the usage of public transportation, biking, and walking, and a 25% decrease in car usage among American youth.
Platform
This campaign will be primarily based on Instagram, Snapchat, and Tik Tok to engage younger generations in the highest numbers possible.
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